Strawberry lovers, this is not a drill. The Yokohama Strawberry Festival 2025 is back, and it’s bigger, juicier, and more delicious than ever. From February 6th to March 2nd, the Yokohama Red Brick Warehouse is transforming into a strawberry paradise, featuring the best strawberries from all over Japan, mouthwatering desserts, and interactive experiences that’ll make you feel like you’ve stepped into a berry-filled dream. Whether you’re here to taste, explore, or just take the cutest Instagram pics, this is the festival you didn’t know you needed in your life.
🍓 The Star of the Show: Free Strawberry Tastings
Let’s get straight to the best part—FREE strawberries. Yes, you read that right. On select days, you can sample premium Japanese strawberries at absolutely no cost. These aren’t the mass-produced ones you grab at the supermarket. These are hand-picked, perfectly ripe, and bursting with sweetness, sourced from different regions across Japan. Each variety has its own distinct flavor, from rich and honey-like to subtly tart and refreshing. It’s a rare chance to taste some of the best strawberries Japan has to offer without spending a single yen.
But once you’ve had a bite, good luck resisting the urge to take some home. If you find a variety that steals your heart (and your taste buds), you can buy them directly from the farmers—which means you’re getting them at peak freshness. No middleman, no delays, just pure, farm-to-table strawberry goodness. Whether you’re eating them on the spot or saving them for later, this is the kind of indulgence that makes the festival worth the trip.
📍 The Minato Mirai Strawberry Tour: Explore & Win Prizes
Want to turn this into a full-on adventure? Join the Minato Mirai Strawberry Tour, a digital stamp rally that takes you through three major locations—Yokohama Red Brick Warehouse, Landmark Plaza, and Yokohama World Porters. It’s simple: visit each spot, collect your digital stamps, and claim a limited-edition festival sticker as a reward.
But it’s more than just a prize hunt—it’s a chance to explore some of Yokohama’s best spots, all while indulging in strawberry treats along the way. Each stop has its own vibe, from the historic charm of the Red Brick Warehouse to the modern shopping scene at Landmark Plaza. Plus, the walk between them is lined with scenic waterfront views, making it a perfect excuse for a leisurely city stroll with a sweet reward at the end.
And let’s be real—half the fun is in the photo ops. This festival is basically an Instagram wonderland, packed with adorable strawberry-themed decorations at every turn. The star of the show? A massive two-meter-tall strawberry monument that’s practically made for selfies. The whole venue is designed to be as photogenic as possible, with pink and red accents, decorative strawberry props, and beautifully arranged displays.
Doesn’t matter if you’re posing with your fresh strawberry haul, snapping aesthetic food shots, or capturing the city’s skyline with sakura-colored treats in hand, this event guarantees a camera roll full of envy-inducing photos. And let’s be honest—if you don’t take at least one picture with that giant strawberry, did you even go?
🍰 ICHIBIKO Pop-Up Café: The Ultimate Strawberry Afternoon Tea
For the first time ever, the legendary ICHIBIKO—Japan’s famous strawberry dessert brand—is bringing its magic straight to the festival, and this is something you absolutely cannot miss. Known for crafting some of the most indulgent, beautifully made strawberry sweets in the country, ICHIBIKO is going all out with an exclusive Strawberry Afternoon Tea Set. This is not your typical afternoon tea—this is next-level luxury, carefully designed to showcase the rich, juicy sweetness of Japan’s best strawberries.
So what’s on the menu? Brace yourself for pure strawberry heaven:
✔️ Fluffy strawberry shortcakes that melt in your mouth, layered with velvety whipped cream and fresh berries
✔️ Buttery croissant sandwiches stuffed with strawberries, cream, and just the right amount of indulgence
✔️ Silky panna cotta infused with fresh berries, perfectly smooth and delicately sweet
✔️ The ultra-premium “Migaki Ichigo” strawberries, so sweet and luscious they taste like they were grown by angels
Each element of the tea set is carefully crafted to highlight the natural flavor of the strawberries, balancing sweet, tart, creamy, and buttery textures in every bite. And of course, everything is served on an elegant tea stand, making it not just delicious but visually stunning—the kind of spread that looks straight out of a high-end café in Tokyo.
The only catch? It’s reservation-only, and spots are going to disappear FAST. This is an exclusive experience, and once the limited slots are gone, that’s it—no second chances. If you want to sit down, sip on a delicate tea, and indulge in the fanciest, most Instagrammable strawberry tea set you’ll ever have, book your table immediately before someone else snags your spot.
🎨 Get Hands-On: DIY Strawberry Parfaits & Tasting Events
Want to do more than just eat strawberries? Make your own strawberry dessert! The festival is offering an interactive DIY gluten-free strawberry parfait workshop, where you can put together a delicious custom parfait using “imperfect” strawberries. It’s a fun (and totally delicious) way to enjoy your berries while also supporting sustainability.
And if you’re feeling a little fancy, why not attend a Strawberry Sommelier Tasting Event? Yes, strawberry sommeliers are a real thing, and this is your chance to taste and compare eight different varieties of Japan’s best strawberries while an expert explains what makes each one unique. It’s basically a wine tasting, but with strawberries, and honestly, that sounds even better.
🎟 Event Details (So You Don’t Miss It!)
📍 Where? Yokohama Red Brick Warehouse
📅 When? February 6 – March 2, 2025
⏰ Time? 10:00 AM – 6:00 PM (Last entry at 5:45 PM)
💰 Price? ¥500 (Free for elementary school kids and younger)
Why You NEED to Go the Yokohama Strawberry Festival 2025
Because it’s strawberries, everywhere. Sweet, juicy, premium strawberries in every form—cakes, drinks, snacks, straight-up fresh from the farm. It’s the ultimate foodie experience, the perfect date spot, friend hangout, or solo adventure, and a rare chance to try the best strawberries Japan has to offer.
So now you have a choice: sit at home and watch other people post delicious strawberry pics, or go to the Yokohama Strawberry Festival yourself and live your best berry-filled life. I think we both know what the right move is.
